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| | | Site statistics For the first few months after you have your web site submitted to the major search engines and directories, you should see a jump in traffic. If you look at your site reports with your visitor statistics, which should do frequently, you will see when the search engines spider and index your site. Hopefully, because you have been thoughtful enough to give potential customers a reason to return to your site again and again, people will bookmark your site, and your web statistics will show an increase in a "No Referrer" category under referral URLs. Your site reports should show you where your potential customers are coming from (i.e. which search engine or directory they used to find you) and which keywords they used to find you. After your site has listed in the search engines and directories for a few months, review your site statistics and determine where the majority of your traffic comes from. Then focus your advertising efforts on those directories and search engines. You get better sales from targeted marketing than from spreading your net too wide. One client did exactly what we recommended, from keyword selection to monitoring site statistics. They found most of their sites referral traffic came from Yahoo queries. They bought banner space from Yahoo for two months. Whenever two of their keywords were typed in a search query, their banner would appear. Their traffic increased over 500%, and their sales reached five figures per month. Lastly, the saying "Content is King" still rings true. You can increase traffic to your web site, but if (1) people do not like what they see, (2) you do not offer potential customers what they want to buy, or (3) you do not give customers incentive to stay and/or bookmark your site, they will click off of your web site as quickly as they clicked on to it. | | | | | | | | | | |
| | Click Link of Interest Below! Organic Optimization Pay Per Click Management
| | Today's Market Place Every week we here from companies who have problems with their web sites being updated in a timely fashion. Our suggestion is to communicate your frustration and reaffirm how important it is to your company to have your site depict the vision of your company. If trying this does not get you the desired result then email us and we will address your concerns and put a marketing plan together. A web site SHOULD NOT be a frustrating process, you should enjoy having a another cost effective means of exposing your company to a GLOBAL Market. President, PMT
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