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Getting the most from your
email blast marketing campaign.
Things to consider when doing an email blast marketing
campaign, decide the content and format that you want for
the emails. If you want a colorful and stylized email, then
you will want to send an HTML email blast marketing campaign
email. This will require more design and layout work than a
traditional text-only email, but serves as a more effective
way of email blast marketing. Make sure that your content is
relevant to the subscriber base that you are sending it to.
If your site is related to golf, for example, do not send an
ad-heavy email to your members about basketball. Lastly,
once you have decided on your content and layout, you will
need an email blast marketing software package to send the
creative out. For this we recommend our web marketing
partner Constant Contact.
Successful email blast
marketing campaign facts
When setting up email blast marketing campaign, you should
strive to not only driving customers to your web site, but
you also should lead your customers to a purchase or strong
call to action on your web site. It's a challenge in most
cases to get someone to even read and open the email blast
marketing piece that you send them. You should make the
title realistic to the offer but catchy. If you can gain
their interest with the subject line, then you will be on
your way to a successful direct email blast marketing
campaign.
Forging strong relationships
with your email blast marketing campaign.
Most businesses consider email blast marketing an excellent
way to keep in touch with your customer base. By collecting
email addresses of visitors to your website, you are
creating an email marketing blast campaign subscriber base.
Be certain to adhere to the current spam laws and you should
make sure the emails are both wanted and informative.
Sending an email blast marketing piece with special deals
you are offering is a great start to direct email blast
marketing campaign.
Last but not least make sure
you are aware of the CAN SPAM Laws and that you are sending
a legal email blast marketing.
In 2003, congress passed the CAN SPAM Act (Controlling the
Assault of Non-Solicited Pornography and Marketing Act)
aimed at controlling the burgeoning mass of Spam email sent
daily. In short, your email campaigns are considered SPAM if
they meet any of the following criteria: 1) It contains
false or misleading header information such as name, to,
from. 2) It has a deceptive subject line. 3) The email does
not allow a person to opt-out of receiving future mailings.
4) The email itself must mention it is an advertisement, and
contain the sender's physical address. With the above steps
followed you can build your business and have great success
with your Constant Contact marketing piece.
Email Blast Tracking
We will implementing an email blast strategy to further your
online brand name. We will incorporate tracking into your
campaigns so we can easily track your results. With a
personal login you will see how your email broadcast is
progressing at any time.
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